{"product_id":"a-custom-workshop-experience-w-anteberlin-adidasgermany","title":"A Custom Workshop Experience w\/ @anteberlin \u0026 @adidasgermany","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eIn march 2025, we were approached by @adidasgermany to collaborate on a creative workshop as part of their pop-up event with @anteberlin—centered around the lightweight and performance-driven adizero evo SL.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003e \u003c\/span\u003e\u003cspan style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eAfter extensive testing and experimentation, we landed on a concept that focused on bold, expressive color variations, with many designs incorporating gradient dye effects that gave each pair a dynamic, energetic feel. The goal was to explore the intersection of performance and personal expression through color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003e \u003c\/span\u003e\u003cspan style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eOn April 5–6, we brought that vision to life in a hands-on workshop where participants were invited to customize their own evo SL using a specially developed dye technique. The entire setup was designed to make the process intuitive and engaging, allowing people to create their own unique results in just 5 to 10 minutes—no prior experience needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003e \u003c\/span\u003e\u003cspan style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eAs part of the activation, 35 pre-dyed pairs in the signature ANTE pink were worn during the Saturday morning community shakeout run, creating a striking visual moment and tying together design, sport, and community in a powerful way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003e \u003c\/span\u003e\u003cspan style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003eAll the pairs featured throughout the activation—including those shown here—are part of the sampling and testing phase that took place in the weeks prior to the event. Each one represents an iteration, an idea explored, and a step toward the final experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Mein Shop","offers":[{"title":"Default Title","offer_id":54619647246661,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/4235\/7061\/files\/1_1c7a539e-6413-4c8e-8e32-d34e97fc94c4.jpg?v=1745503024","url":"https:\/\/byjwstudios.com\/products\/a-custom-workshop-experience-w-anteberlin-adidasgermany","provider":"JW Studios","version":"1.0","type":"link"}