{"product_id":"a-custom-workshop-experience-w-anteberlin-adidasgermany-kopie","title":"Celebrating 10 Years of Velocita w\/ @umbro - A one-of-a-kind reinterpretation made for everyday use - blending innovation with JW’s craftsmanship.","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eThis project reimagines the Umbro Velocita for its 10th anniversary, transforming the football performance silhouette for life beyond the pitch.\u003cbr\u003e \u003cbr\u003eThe red\/black colourway, chosen as a nod to one of Umbro’s historic teamwear colour pallets, is treated with a wax finish inspired by vintage jerseys and worn tracksuits to create a subtle, used effect that enhances the 360° weave’s structure.\u003cbr\u003e \u003cbr\u003eThe heel and tongue are made from dark grey denim, embroidered with Japanese sashiko stitching by Caroline Hauff. The integrated tongue was modified into a traditional flapped version, and black waxed laces complete the look, adding texture and functionality.\u003cbr\u003e \u003cbr\u003eThe sole features a natural frame, brown midsole, and new outsole — a combination of streetwear style and durability. The mix of deep red, grey, and brown references 1990s teamwear nostalgia.\u003cbr\u003e \u003cbr\u003eMore than a shoe, this project spotlights process, craft, and culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Mein Shop","offers":[{"title":"Default Title","offer_id":56165107564869,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/4235\/7061\/files\/IMG_0001.jpg?v=1762328005","url":"https:\/\/byjwstudios.com\/products\/a-custom-workshop-experience-w-anteberlin-adidasgermany-kopie","provider":"JW Studios","version":"1.0","type":"link"}